Ad analytics are displayed on the Boostpoint dashboard. In the top left corner, you can select the date range to be summarized by the dashboard. Below, you will find multiple charts:
Leads displays the number of leads generated by your boostpoint lead campaigns over the selected date range
Ad Spend will show you how much you have spent on your campaigns
Cost Per Lead takes the ad spend for your lead campaigns during the selected time period and divides it by the number of leads you generated in that time period, giving you the average cost for each lead you obtained.
Contact Statuses displays the total amount of contacts you have in each status category. It is important to keep these statuses updated throughout the course of your campaign so that you can analyze its effectiveness.
Impressions displays how many times your campaigns have been shown on either Facebook or Instagram
Link Clicks shows how many times the links in your ads have been clicked
Reach calculates how many individual people have seen your ad.
Frequency shows the average amount of times someone would see your ad