Starting an ad campaign can take only a few moments within Boostpoint! Here is how to create one:
When you create a new campaign in Boostpoint and have no existing drafts, the platform will immediately direct you to the campaign type selection.
You can create as many draft campaigns you want. Feel free to brainstorm and experiment with them!
If you click to remove a draft campaign, Boostpoint will ask you to confirm your action to prevent accidental deletions.
You should update and save the campaign name before editing other fields, ensuring that all your drafts are easily identifiable and well-organized.
The campaign name will remain editable on the final submit modal. This way, you can make last-minute changes before finalizing your campaign.
Continue through the campaign creation process as you always have using the steps below.
From the menu, select “Campaigns”
Choose what type of campaign you would like to create. Do you want to generate leads or increase traffic to your website?
Upon choosing your campaign type, you will be presented with a list of the types of people you can target. Are you attempting to reach new customers, or recruit new talent? Select the option that best suits your needs.
On this next page, you can define the general area that will see your ad. Enter your address, press “Submit Address”, and use the slider to select the radius around that address that will be targeted.
We recommend that you select a radius that keeps your audience within a well defined range: not too specific, but also not too broad.
You can use the slider under “Ad Budget” to determine the amount of ad credits you would like to use in your campaign. This will determine the length of time that your campaign will run.
The amount of credits you select will be reserved for use over the course of the campaign.
If you do not currently have the selected amount of credits in your account, you will have the opportunity to purchase them later on.
Beneath “Ad Schedule” you will see the dates automatically calculated for when your campaign will run. This is based on the credit budget you allocated earlier. If you want to manually change these dates, you can click on them and select the new dates. Once you are finished, click “Next”
The next page is for creating and fine tuning the content of your advertisement.
If you would like to use a template to base your ad off of, you can select one from one of the two dropdown menus.
"my templates" contains templates that you have created previously
"stock templates" contains templates created by the Boostpoint team
If none are selected, you will start from scratch
You can add up to six images and or a 60 second video to your ad from the media section using:
stock media
a gallery of media you have used in the past with Boostpoint
new media you upload
In the “Ad Content” section, edit the fields entering your website, headline, text, call to action, and link description.
If you want to save this ad for reuse as a template, press save and then name it.
Once you are satisfied with the ad preview on the right, press “Next”.
With the field mapping screen, you can change how a lead generation form will be formatted, and how each field will be ingested by Boostpoint.
You will be presented with a final overview of the credits that will be used by the campaign. If you have an inadequate amount of credits in your account, you will be asked to purchase the amount required to fund your campaign.
Upon pressing “Submit” you have finished creating your ad campaign! Congratulations, and best of luck generating your next leads.